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Age of Learning Announces Exclusive Partnership with Rakuten and the Launch of ABCmouse English Learning Academy for Children in Japan

Latest Step in Age of Learning’s Global Expansion Combines Strengths in Education Technology and Digital Curriculum with Rakuten’s Leading Expertise in E-Commerce and Marketing in Japan

Los Angeles, November 21, 2019—Education technology leader Age of Learning today announced a major partnership with Rakuten, Inc., to bring ABCmouse English Learning Academy to families in Japan. Launching today and exclusively available through Rakuten, the new ABCmouse app provides a highly engaging digital program for children ages 3–8 to learn English, a top priority for Japanese parents and educators. This partnership further accelerates Age of Learning’s global growth, building on the company’s success in the United States, where it has helped educate tens of millions of children to date, and in China, where it launched a major partnership with Tencent last year.

“Rakuten strongly believes in the power that English can bring to a person, an organization, or to society as a whole,” said Koji Ando, Rakuten Group Managing Executive Officer and Senior Vice President, Investment & Incubation Company. “Together with Age of Learning, we are looking forward to helping empower the next generation of Japanese global leaders through the ABCmouse English language learning service.”

Age of Learning CEO Paul Candland said, “Rakuten is the ideal partner for us to expand into Japan, and we couldn’t be more pleased to be working with them. As the third-largest economy in the world, Japan is an important market for Age of Learning as we begin the next stage of our global growth—scaling our impact to help many more children around the world build a strong foundation for academic success.”

The Rakuten ID membership program, with more than 100 million registered consumer accounts in Japan, is integrated in to ABCmouse, making it easy for parents to subscribe and pay for ABCmouse, log in, and earn Rakuten Super Points for discounts on other Rakuten products and services.

Early childhood education is a top priority in Japan, and English language learning has become increasingly important throughout the country. Beginning in 2020, English classes will be mandatory for public elementary school students.

Developed by Age of Learning’s team of language learning experts, the ABCmouse English learning curriculum guides children ages 3–8 through a Step-by-Step Learning Path with more than 5,000 language learning activities in an immersive online English environment. ABCmouse takes an authentic approach to teaching English as a second language, helping children learn the new language in the same way they learn their native language, starting with listening and understanding; then speaking; then phonics, reading, and writing.

Research shows that ABCmouse significantly improves children’s abilities to understand and speak English as a second language. Japanese children and families have responded very positively to initial market testing of ABCmouse in Japan, with tens of thousands of children using the product to date. The new ABCmouse program builds on Age of Learning’s first product, ABCmouse Early Learning Academy, a comprehensive digital learning program for children ages 2–8, which is the #1 educational app in the U.S.

Rakuten makes ABCmouse available on all major platforms in Japan, including smartphones, tablets, and computers.

About Age of Learning

Age of Learning, Inc., is a leading education technology innovator, creating engaging and effective learning resources to help children build a strong foundation for academic success. Age of Learning’s flagship product in the U.S.,® Early Learning Academy, is a comprehensive, research-validated curriculum for preschool through second grade, available on all major digital platforms and used by tens of millions of children to date. ReadingIQ® is a digital library and literacy platform for children 12 and under designed by reading experts to improve literacy skills, with many thousands of expert-curated books from leading publishers. Most recently, the company launched Adventure Academy™, the first-of-its-kind educational massively multiplayer online game (MMO), serving elementary- and middle-school-aged children with thousands of learning activities in a fun and safe virtual world. Age of Learning educates children around the world, including in China through its partnership with Tencent, and in Japan through its partnership with Rakuten. Connect with Age of Learning at or on LinkedIn, Twitter, YouTube, and Facebook.

About Rakuten

Rakuten, Inc. (TSE: 4755), is a global leader in internet services that empower individuals, communities, businesses, and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to approximately 1.3 billion members around the world. The Rakuten Group has over 18,000 employees, and operations in 30 countries and regions. For more information visit